About the Market:

The sportbike market in the US and around the world has been growing rapidly. Today you can find a sportbike club in almost any US city - large or small. Roadracing as a sport has also grown tremendously in popularity in the US, Europe and Asia and should see continued growth in the years to come. Roadracing clubs around the country report an increase in membership in recent years.

The Order Storm software is used to support event photographers who regularly photograph motorcycle roadracing racing events and want to sell their photos online. The software allows each picture to be tagged with the racer's number. Buyers can search by racer number for the competitor whose pictures they wish to purchase.

Today on the 1Tail site you can see photographs from American Motorcyclist Association (AMA) races, which are the most popular motorcycle racing events in the country. You can also see pictures from local roadracing venues such as the Motorcycle Roadracing Association (MRA) events in Colorado.

Of course, customers who come looking for event photos can see the full range of sportbike and roadracing parts and accessories available on the 1Tail site while they look at pictures of themselves and their favorite racers. Event photographers drive significant amounts of traffic including repeat visitors to the 1Tail website.

Excellent Customer Service

Technical help is available at 1Tail for both product selection and product installation. As customers often want to talk to someone and ask questions before purchase, Order Storm is set up to handle questions in three important ways.

1. Product questions directed through the website to a technical contact. A form to submit technical questions directly to the manufacturer is at the bottom of every product page. Replies to these questions are then listed below the product to generate a dynamic list of Frequently Asked Questions. Many of a customer's questions will already be answered here, which eliminates the need to answer the same question more than once.
2. Email questions to the Customer Service Center Customers can submit questions regarding products, purchase options, terms of sale, shipping options etc. directly to the Customer Service Center through a link to the Center's email at the bottom of every web page.
3. Call in to discuss options and get additional information. Many customers are more comfortable with making a major purchase online if they know they can call and talk to someone. The Customer Service Center is staffed with experts in motorcycle operation and repair that can help select the right unit or troubleshoot to determine what parts should be ordered. The Order Storm software tracks all of these customer contacts through chronological notes and action items so no information exchange with customers is ever lost.

Dealer Program

Dealers and manufacturers of all sizes throughout the US can benefit from the Order Storm Dealer Program and 1Tail.com. Here's how the program works.

Manufacturers who wish to increase their distribution and sales through dealers without opening hundreds of small dealers accounts and working with many more individuals can display their products on the 1Tail website. The Order Storm software can register and approve hundreds of dealers online so they can purchase at dealer cost. These dealers will all order online through the 1Tail website. Orders will automatically be routed to the correct manufacturer, who in turn will drop ship the order to the dealer.

The benefits to all parties are huge. Manufacturers of small or niche lines as well as larger manufacturers can profitably sell directly through the thousands of small dealers and repair shops across the country. All items are purchased by credit card, thereby reducing the costs associated with processing checks and insufficient funds.

Dealers benefit in a big way as they can now buy many different items at once at dealer cost without having to open an account with each of the many manufacturers in the marketplace individually. This gives the dealer a significantly larger range of products to offer end customers.