The purpose of SEO

Many of our Denver clients misunderstand the purpose of SEO. They assume that doing on-page SEO things will translate into more sales. While this is the best possible outcome, SEO by itself will not increase sales or number of leads generated. Complete Search Engine Optimization (SEO) is a combination of on-page text and code plus off-page content marketing for link building that surrounds a specific set of keyword phrases. The sole purpose of SEO is to improve the target website’s rank in the natural search. A page one rank in the natural search results for your primary keywords will translate into thousands (or tens of thousands) of additional visitors to your site per month.

Note that SEO done right leads to more traffic to your website. Not more sales. Your website itself must still sell. Your content and process still must close the deal. If you are on page one and your site stinks, you will not see the increase in sales you hope for. Most of our clients need some combination of SEO and a website re-design to realize their sales goals.

If you are looking for a Denver SEO company, OrderStorm can help you sort through the combination of SEO, content marketing and web design that will produce results.