The Definition of Onpage SEO and Offpage SEO

Because we have been unable find any decent definitions of on-page and off-page SEO, we have written our own.

On-page SEO encompasses all the techniques used in the overall design and development of a website to make the website transparent and easily indexed by Internet search engines, and is almost always focused on increasing a website’s rank in the natural search results for a specific set of search terms.

Off-page SEO encompasses the many techniques used for creating inbound links to a website page to increase the perceived popularity of the page with regard to search engine algorithms, with the goal of moving the search result position for the page up in the natural search results for a specific set of search terms.

If you reference these definitions, please reference OrderStorm Inc. as the source.