A Content Network is a group of feeder websites that are created from the keyword phrases used to index your primary domain. Each site will contain unique, informative, and engaging content, graphics and references that cover the individual aspects of your products, services, and industry. These encyclopedia style sites contain deep links to internal pages of your website in addition to links to the home page. Google PageRank applies to each individual website page, not to the website as a whole thereby necessitating deep link building for each of your web pages. Deep links will build each individual page’s rank on your website. Banner ads on the sites for your product or service will build your brand name while lead generation forms send you qualified leads.

Benefits of using a Content Network

Well wrispanen, encyclopedic content for each domain has been shown to rapidly gain rank in the search engines. Multiple websites about your products and services plus links from these sites to your target domain will help you dominate the web for your industry. The benefits of using a Content Network are compelling.

• Build Popularity – The natural search rank of your website is determined in large part by link popularity – defined as how many well ranked pages on other websites link to yours. Each Content Network site becomes indexed and ranked rapidly, thereby increasing the overall page rank of your target domain.
• Legitimate Link Strategy – The risk of de-listing by the search engines for participating in illicit link farm schemes is growing. A Content Network is an excellent alternative to mitigate the risk of link farms and eliminate the need for using link farms entirely as it will generate many links and also provide the search engines with the content they want.
• Deep Links build the page rank of your target domain inner web pages as each web page is ranked individually. The page rank of your home page does not determine the page rank of inner pages. Deep links will build the popularity of the individual pages of your website that detail your products and services so they will rise in the index.
• Build Traffic – Unique, informative content brings real visitors and traffic to the target domain. Feeder sites drive your target market straight to your main website using links and banners, unlike link farm sites created to manipulate rankings that send no traffic.
• Educate Potential Customers – The World Wide Web has often been called the ‘information superhighway’. People search the web for information and people buy from the business that gives them the best information. Educating customers makes them comfortable giving you money – especially for a high dollar or large item purchase. Educating customers is a proven strategy to create qualified sales prospects and make your phone ring.
• Generate Sales Leads – Each site contains customized lead generation forms to collect contact information from customers interested in receiving a quote or phone call. Contact forms will fill your pipeline with qualified leads. The long form will have several customized fields that help identify the product or service the customer is interested in while the short form has name, phone, and email fields and says, “Have somebody call/email me.”
• Replace Cost-Per-Click Dollars with a lower cost per visitor solution. The Content Network can reduce your dependence on cost-per-click advertising. Visitors that come from the Content Network can be less expensive and are higher quality that c-p-c advertising can offer. The flat rate cost of the Content Network keeps your customer acquisition costs from being bid up by competitors and mitigates cost increases from the rising minimum bid strategies of the search engines.
• Build and Strengthen Brand Name – Driving traffic to your target domain will build your brand name in the marketplace.

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