WordPress e-Commerce, Drop Shipping and Batch Updates

One of the more difficult aspects of drop shipping is maintaining synchronized product details and prices with your suppliers over time.  While the initial upload of products into your shopping cart software from a spreadsheet is very straightforward, keeping product info up to date is a challenge – the more suppliers you have, the bigger the challenge.  As the years go by, suppliers add new products, discontinue old ones, change color/size options and change prices.  Problems can easily arise when your website sends a purchase order to a supplier for an item that no longer has the right price.  If the price has gone up a lot, you either lose the sale or lose your profit on the sale.  If the item is discontinued, you will either lose the sale or lose the profit from the sale in the time it takes to locate another supplier of the same or similar item.  Maintaining updated product information and current prices over a period of years is a critical issue.  It can also be very time consuming.

Many manufacturers send out a new product/price catalog at the start of each new year.  Other manufacturers change prices more frequently.  For example, the price of steel can fluctuate wildly.  Manufacturers of heavy steel items may adjust prices more than once a year if the price of steel goes up or down dramatically.   The price of gasoline also can affect product prices – particularly if your marketing strategy is to offer free shipping.

There are really only two options for handling these updates.  Go through every product manually, compare your products to the new catalog and update manually or have a plan using software for batch updates.

Here are the strategies we have used in the past to handle product updates manually.

1. Encourage your suppliers to send a catalog or spreadsheet where new product additions are highlighted.  If the prices have not changed, this strategy will save you a mountain of time in comparing your website to the new catalog.

2. Ask the supplier some other pertinent questions.

• Have all prices changed or only a few?  If the supplier has only changed a few prices and they can identify those items, your job is easier.
• Do they have a product/price list in Excel?  Or a database file like Access?  Or a .csv file download from their own website?  Unbelievable as it sounds, many suppliers still send out only a printed color catalog and a separate printed dealer price sheet.
•  Ask for a list of discontinued items.  If the supplier has discontinued many items and is offering clearance prices, you may also want an inventory feed so you know when to take them down.  Take them down early! – it saves a lot of hassle and customer dissatisfaction compared with customers ordering items you can no longer get.

Here are the strategies employed by OrderStorm using our WordPress e-Commerce software for batch updates.

1. Ask if prices have gone up uniformly.  OrderStorm WordPress eCommerce allows you to change prices by percentage across the board.  For example, you can easily raise all prices by 10%.

2. Use the OrderStorm e-Commerce batch update screens.  You can batch update either by category or by supplier.  Updating by category is much easier if the supplier has thousands of items in their catalog.  Enter the new prices in the appropriate cell on the page – when you click off the cell, your changes are automatically saved.  Here is a screenshot of a batch update page.

3. Database update as a service.  OrderStorm offers database updates as a service to our customers.  We can update your prices from a spreadsheet directly in the database by comparing the item numbers in the database with the new catalog spreadsheet and updating the database to match.  This allows for batch updating of the retail price (MSRP), your dealer cost, the price you will charge your customer, and the shipping price if you are using flat rate shipping.  Comparing item numbers will also generate a list of discontinued items that can be turned off plus new items that can either be added using the ‘upload from a spreadsheet feature’ in the OrderStorm WordPress e-Commerce software or added directly by our support staff at the same time as we run price updates.  Or you can add the new items manually.

A final cautionary note:  Watch for part number changes!  Manufacturers should never, ever change an item number.  But they do.  Sometime they re-number all items or a big subset.  This is a disaster for database updates.  Be sure to ask the manufacturer if they have changed any part numbers/item numbers/SKUs.  Depending on what they did, we may be able to match the product name up to the new catalog and do a database update on the new part numbers.  Otherwise, you will be doing this manually – a huge time suck.

E-commerce and drop shipping can be complex. Please call if you would like to talk about drop shipping, database updates, batch updates or have any other e-commerce questions.  OrderStorm is happy to be your e-commerce expert.

 

OrderStorm WordPress eCommerce Solves Plugin Problems

I went to a WordPress Meetup in Ft. Collins last night.  One of the people there made the comment that he had always heard that WordPress wasn’t really a good option if you need e-commerce.  He’s not the only one with that impression.  Until now, WordPress plugins have had a reputation for being buggy and unsuitable for serious e-commerce - they are only good for small numbers of products, limited number of orders, limited order management functions, not PCI compliant with Visa and Mastercard security rules.  Companies that would otherwise choose WordPress go either to the SaaS providers like Shopify or Volusion or download and install ZenCart or some other on-premise software.

OrderStorm WordPress eCommerce changes the field and makes serious e-commerce on WordPress a reality.  OrderStorm started as a boutique e-commerce software company with a proprietary platform for shopping cart, event management, product configuration, form data collection and management, event photographer program, order management and basic CRM.  We built custom e-commerce solutions for our customers, automating many tasks and business processes online (like drop shipping) and helped customers build a unique online presence.  The OrderStorm e-Commerce plugin brings this functionality to the WordPress website through the back end so it is completely transparent to visitors that data is pulling from the OrderStorm cloud.

OrderStorm also solves the two big problems of the open source framework – the inability to store credit card data in compliance with Visa and MC rules and the inability manage large product catalogs.  OrderStorm offers a PCI compliant product that can handle unlimited numbers of SKUs with product import from spreadsheet and batch update functions for price updates.

While online product retailers only need a good shopping cart, many SMBs that need e-commerce solutions need more than just a shopping cart.  SMBs are the backbone of our economy.  In addition to selling to-go and catering orders, restaurants need to take reservations and schedule their meeting rooms.  Flower shops need to take orders, schedule delivery, specify delivery areas and collect the message that appears on the card.   Summer camps need to sell t-shirts and hats, take registration online and collect additional data on campers.  Yoga studios need to schedule classes, sell clothes and mats plus sell memberships.  They all need to manage the data that comes in from contact forms.  With OrderStorm eCommerce, SMB can have lovely web pages describing their offerings, blog pages to engage their customers, and the full array of e-commerce functionality they need in a coordinated set of applications.  OrderStorm will be rolling out these applications to WordPress to create an SMB management platform.

Watch for updates.  We are committed to helping SMBs with the software they need to manage their businesses entirely online.  And call any time with your questions.  We are happy to consult.

E-Commerce – Automate, Automate, Automate

I have made my living in e-commerce since 2002. Time to share what I’ve learned. This is the first in a series of blog posts I will be writing on general e-commerce topics.

E-commerce is about a whole lot more than ‘which shopping cart should I use?’ Many businesses are now managed entirely online – everything from catalog display to marketing to LTL shipping to accounting. Your e-commerce strategy should come directly from your business plan – how are you unique? Your uniqueness is what will bring in customers and earn profits.

The first area to think about is automation. Online software is all about automation so when you build a new website, you have the opportunity to review all of your business processes to see where you can streamline and automate – this is where all businesses, not just online ecommerce businesses, have improved profitability from the industrial revolution forward.

So where are the opportunities to automate? Redundant processes, labor intensive processes, inefficiencies, re-typing information, applications that add customer value, streamlining sales and customer service or eliminating clicks. These are hard to see yourself. People tend to get entrenched – ‘We’ve always done it that way and it works so why mess with it?” A review of your processes and business model by an e-commerce consultant or e-commerce expert can pinpoint areas where you can automate – just like factories use process improvement specialists to observe operations to recommend ways to streamline and increase productivity.

Improving productivity is not a new idea. Companies spend a lot of money on developing process improvements because of how profitable they are. The US government tracks productivity – increases in productivity are a huge part of why our economy continues to grow. Productivity online involves either using existing software to your advantage or developing custom software for your specific process.

Lets look at a simple and inexpensive example of automating an e-commerce process. The process is adding pictures of new color variations of products to your website.

For our example we will use a flag store that sells flags for commercial properties. I’m sure you have seen them waving outside buildings and stores – “Welcome”, “Now Renting”, “T-Mobile”. So for our example, you are buying your flags from a manufacturer that offers 30 color choices. The flags can be one color, two color, three color or four color in any combination of colors. They come in horizontal, vertical, or diagonal stripes and in several shapes. Today, you display each flag style in all possible variation of these 30 colors – thats a lot of flag pictures to make. So if the supplier decides to add 4 new colors, you will need to make and post pictures of all these colors and add new variations for existing flag shapes to your website so customers can order them.

Consider automating. The basic flag shapes can be drawn on the HTML5 canvas. The customer could then choose from your list of colors to see what the flags will look like in the various color combinations prior to ordering. Very interactive. If the manufacturer adds a new color, all you do is add it to the list of colors. If they make a new shape, all you do is draw it once. So much simpler than showing a static product in all the possible combinations of colors and styles. Updating the website becomes quick and easy – much more labor efficient. Your graphic designer and the people who load your products can focus on other things to expand your business. Plus your customers will be happy – customers like interactive websites.

 

I am happy to act as your e-commerce consultant and examine your business processes to suggest areas where you can automate. Call anytime or contact me through Twitter @JodieBarr1.

Quantity Discounts Made Easier

Have you ever wanted to apply quantity discounts across product variations?  Did you have to enter in the different quantity discounts as options and hope that your customer was honest and entered the correct quantity to match the discount they selected?  OrderStorm WordPress eCommerce handles this!

Edit-on-the-Fly

OrderStorm keeps adding functionality to make it easier for you to manage your online business.  The latest beta version of the OrderStorm WordPress e-Commerce plugin (0.5.3.1) adds Edit-on-the-Fly capability for editing products directly from the WordPress website.

Edit-on-the-Fly

Now you can make updates to your products directly from the WordPress website.  Of course, not just anyone can make these edits.  For security, you must be logged in to the OrderStorm.com back end as an administrator to make edits-on-the-fly.

 There are two ways to edit a product from WordPress.

 1.  At the top of the product page you will see “You are logged in: Edit this product”.When you click on the link, you will go straight to that product in the OrderStorm back end – no more searching for the product you need.  Here you can edit all product attributes.

 2.  Click on the item you want to change right on the WordPress page.  This will bring up an edit box.  Make your changes, then click anywhere outside the box to save them. You can easily make changes to the product name, short description, item number, days to ship, retail price and sale price.  The screenshot below shows how easy it is to edit the product name.  Our latest video shows a few shots of this feature also.  http://www.youtube.com/watch?v=NjgRZtTbeXQ

 

OrderStorm WordPress eCommerce releases new video on Drop Shipping

Drop shipping has become very popular over the last 10 years. When we first introduced our drop shipping websites in 2003, many manufacturers did not drop ship – they did not see the benefit and wanted to retain three step distribution. We released white papers and blog posts on the many benefits to manufacturers of drop shipping to help our customers convince suppliers to add their online stores as dealers at reasonable dealer margins.

Now most manufacturers are happy to drop ship. All you need is the drop shipping software to run the drop shipping program in an automated way so you don’t drown in paperwork or re-typing orders. Our latest video tutorial is the first of two on setting up a drop shipping program using OrderStorm WordPress eCommerce. OrderStorm offers easy-to-use, easy-to-set-up drop shipping as an integrated part of our WordPress shopping cart. The video will show you how to add vendors, how to associated products with the matching vendor, generate purchase orders, and manage vendor technical questions.

Video: Setting Up Drop Shipping

The second video will cover more vendor issues – the vendor admin portal, auditing POs, managing payments to vendors and more. (coming soon)

Initial Settings Video for the OrderStorm WordPress Shopping Cart

OrderStorm has released Part 2 in their video series. OrderStorm WordPress eCommerce- Part 2: Initial Shopping Cart Settings.  The video walks new customers through the process of setting up the OrderStorm WordPress eCommerce shopping cart after the OrderStorm e-Commerce plugin is installed.  Topics discussed include selecting payment options, configuring credit cards, creating finish pages and entering checkout Terms and Conditions.

Setting up a WordPress shopping cart can be confusing and somewhat complicated. Fortunately, you only have to do this once.  Once you are set up, you will rarely change these settings.  The video should be a big help.  Follow the video and you will be selling in no time.   You can also refer to the online User Manual for detailed instructions

Video: OrderStorm WordPress eCommerce- Part 2: Initial Shopping Cart Settings

Watch for upcoming videos on how to set up vendors and products for drop shipping.

OrderStorm eCommerce is ready for WordPress 3.3 and now includes search

December 15, 2011

Early this morning, we committed version 0.5 of the OrderStorm WordPress e-Commerce plugin to WordPress’ SVN repository. New features are:

• Compatibility with WordPress 3.3
• WordPress Search Page results can now include product and/or category pages along with regular WordPress posts and pages

A lot of code was audited and cleaned up, resulting in a more stable plugin. Backward compatibility with 3.2.1 was just thoroughly tested for the plugin. Perfect… In both versions, even with WordPress debugging turned on, the plugin works without any error, warning or notice messages that we can find. Not even in JavaScript, except for a known HTML5 canvas issue, which is a pending item in our development timeline. This was a really good update!

For a more detailed and technical list of changes included in this new version, please check our plugin’s changelog here.

Installation Video

OrderStorm has released an installation video to walk new customers through the process of installing and setting up the OrderStorm WordPress eCommerce plugin.

Setting up a WordPress shopping cart can be confusing and somewhat complicated. Follow the written instructions that come with the plugin and the video and you will be selling in no time. Since the OrderStorm eCommerce plugin itself does not really install a lot of things to see in the dashboard, the video should be a big help.

Video: OrderStorm WordPress eCommerce- Part 1: Installation

Watch for upcoming videos on how to set up your WordPress shopping cart in the OrderStorm.com administrative dashboard and how to set up vendors and products for drop shipping.

PayPal Takes Heat from TechCrunch

PayPal has been taking some heat in a few TechCrunch articles.

The first article Do You Hear What I Hear? Yes, It’s Paypal Stealing Money From Kids talks about a site, Regretsy, had its PayPal account shut down because Regretsy was collecting some money to buy toys for kids.

The second article After The Regretsy and Diaspora Account Freezes, We’ve Lost Confidence In PayPal TechCrunch talks about how it believes that people are loosing their trust in PayPal.

OrderStorm eCommerce Integrates with Google XML Sitemaps plugin

To help you get the best possible indexing of your OrderStorm WordPress eCommerce categories and products, we have integrated with Arne Brachhold’s Google XML Sitemaps plugin. This new function of our WordPress shopping cart plugin enables the sitemap to include URLs for product pages and category pages in the OrderStorm database and take advantage of the SEO’d slugs you created for your categories and products.

When you install the Google XML Sitemaps plugin and generate the sitemap, it calls a function of the OrderStorm WordPress eCommerce plugin to generate product and category entries in the sitemap. Now the search engines can spider and index your entire product catalog through your WordPress site. If you change something in your shopping cart, make sure to rebuild the sitemap manually. Regenerate the sitemap manually every time you make a change to a category or product.

This is one of the things that makes OrderStorm WordPress eCommerce really great. While OrderStorm is a SaaS product, it server side code, not client side only like other SaaS plugins. With an Ajax shopping cart, your products might not get indexed be the search engines.

One other thing to note is that the auto-regeneration feature of this sitemap plugin fails occasionally. Keep your eye on it. If you see it failed, just regenerate it manually.

Contact us at support@orderstorm.com if you have questions about the OrderStorm WordPress eCommerce plugin and the sitemap integration.

OrderStorm eCommerce Brings Automated Drop Shipping to WordPress Users

Denver, CO – OrderStorm brings a new level of automation to small and medium size businesses running a drop shipping website. The OrderStorm WordPress eCommerce plugin has fully automated drop shipping functionality built right into the shopping cart. When a new order comes in to the online store, the software automatically sends a purchase order out to the right vendor. When the vendor ships, the software automatically sends a shipping notice to the customer. All the website owner needs to do is market their website and pay the suppliers.

“Drop shipping automation can help save time and money for retailers that use the drop ship model”, says Jodie Barr, President of OrderStorm. “Automating a drop ship program can lower transaction costs and increase profit margins substantially. Using OrderStorm e-Commerce to automate a drop shipping program makes it easy for the retailer to manage a large number of orders with very few staff to maximize profits.”

OrderStorm’s WordPress shopping cart software is also easy for suppliers. Suppliers can log in to view an administration area with a list of open orders, a running account balance and reports on how much of which items the retailer is selling.

OrderStorm’s drop shipping automation includes:

• Formal purchase orders (POs) emailed to suppliers in real time as orders come in.
• An interface for vendors to provide shipping details and tracking numbers.
• Automated shipping notices generated and emailed to customers.
• Vendors can be prompted for status on aging orders.
• The amount owed to each vendor is automatically calculated so you can pay by check bi-monthly.

One of the main tasks in setting up a drop shipping business is setting up suppliers and managing the supplier interaction so orders are received smoothly and shipped smoothly. The OrderStorm WordPress shopping cart has built-in features to help customers set up a drop shipping business. The software makes it easy to add new suppliers and manage those suppliers.

This WordPress e-commerce software has many drop shipping specific features that include:

• Easily add new suppliers to the system
• Easy update to keep addresses, phone numbers and contacts current
• View a Vendor List to quickly find supplier information
• Each product in the shopping cart is assigned to the correct vendor
• Attach price lists and other documents to the main record vendor to keep track of the latest information
• Set different email addresses for automatic email – who gets the PO? Who gets the technical questions submitted through the shopping cart product pages?
• Easy deactivation of all of a supplier’s products should they go out of business or you stop working with them
• See stock reports – which of a suppliers’ products are selling the best
• List of open POs per supplier – don’t let them fall behind on shipping your orders
• Account information – a running balance of purchases and payments per vendor
• Auto-payments – pay suppliers twice per month by check
• Batch edit prices by supplier – easily update prices when a supplier sends out a new price sheet

About OrderStorm

OrderStorm brings a robust, PCI compliant shopping cart to the millions of small and medium sized business websites running on WordPress. OrderStorm WordPress eCommerce is the platform of choice for customers that need more functionality than the free WordPress plug-ins provide – customers with large numbers of SKUs, customers that have multiple CSRs working on orders, customers that need drop-shipping automation, and businesses models that require secure storage of credit card data. Visit the website at OrderStorm.com.

OrderStorm WordPress eCommerce Launches Solution Partner Program

OrderStorm WordPress e-commerce is now signing up WordPress developers and designers to their Solution Partner program.

October 24, 2011 – Littleton, CO – OrderStorm’s new Solution Partner Program is now accepting applications from qualified WordPress developers and designers. The Solution Partner Program is designed to help WordPress developers and designers expand their businesses by offering their customers a great combination of WordPress plus an enterprise level SaaS shopping cart plugin. OrderStorm has recognized that website developers are trusted advisors to their customers and that they play a crucial role in helping customers select the proper software to meet business plan goals.

The benefits to becoming an OrderStorm Solution Partner include getting a business listing on the OrderStorm Recommended Partner page plus the ability to set up and manage multiple customers directly through their own OrderStorm control panel. Each customer a developer sets up will receive their first 30 days free to allow time for configuration and the initial load of products and categories. In addition, all Solution Partners receive full email and phone support to learn the software and set up their first customers.

WordPress professionals can sign up for the program through the OrderStorm.com website.

OrderStorm WordPress e-Commerce is the first SaaS shopping cart plugin for WordPress. Customer and credit card data is stored on the OrderStorm cloud servers for maximum security and PCI compliance. The merchant is not required to install an SSL.

The product display is fully customizable and help with CSS is available. Great features of the shopping cart include its many payment options – credit card, Google Checkout, PayPal, check and wire transfer. Advanced options include automated drop shipping, extensive order management, batch price updates and integrated customer relationship management (CRM).

About OrderStorm

OrderStorm brings a robust, PCI compliant shopping cart to the millions of small and medium sized business websites running on WordPress. OrderStorm WordPress eCommerce is the platform of choice for customers that need more functionality than the free WordPress plug-ins provide – customers with large numbers of SKUs, customers that have multiple CSRs working on orders, customers that need drop-shipping automation, and businesses models that require secure storage of credit card data. Visit the website at http://www.OrderStorm.com.

OrderStorm WordPress e-Commerce Releases Color Selector Tool

The new color selector tool is the latest great e-commerce function to be added to the OrderStorm WordPress ecommerce plugin. The color selector is a product configurator tool to view how a product will look in different color combinations to help the customer make a purchase decision. It can be used for a wide variety of products including clothing, awnings, canopies, flags, furniture and any other item that comes in a choice of colors. Its also a good tool for home decor and construction products to see how your deck or walls will look in a variety of colors.

This is considered an advanced feature. It requires an HTML5 Canvas developer to create the initial shapes that represent the segments of your product that come in color choices. You must create your HTML drawings using the matching Feature Group ID for the feature groups , Color 1 (example below: typeof this.colors[135] is Color 1), Color 2, etc. The User Manual has complete instructions for setting up the Feature Group IDs to include in the HTML and the colors options for each product. Colors must be set up using the hexadecimal code to display.

Example 1: Select colors for a diagonal stripe flag

Here is the code for this HTML drawing:

<canvas id=”myCanvas” width=”246″ height=”142″></canvas>

<canvas id=”myCanvas” width=”246″ height=”142″></canvas><script type=”text/javascript”>var osws = { canvas:{ width:246, height:142, colors:[], color_count:0, custom_text:[], draw_shape:function (canvas_id) { // Get the canvas element. this.elem = document.getElementById(canvas_id); if (!this.elem || !this.elem.getContext) { return; }
// Get the canvas 2d context. this.context = this.elem.getContext(’2d’); if (!this.context) { return; }
this.context.clearRect(0, 0, this.width, this.height);
// Draw a vertical rectangle. this.context.fillStyle   = ‘#FFF’; this.context.strokeStyle = ‘#000′; this.context.lineWidth   = 1;
this.context.beginPath(); this.context.moveTo(1, 1); this.context.lineTo(10, 1); this.context.lineTo(10, 141); this.context.lineTo(1, 141); this.context.lineTo(1, 1); this.context.fill(); this.context.stroke(); this.context.closePath();
this.context.fillStyle = (typeof this.colors[135] === ‘undefined’) ? ‘#FFF’ : this.colors[135];
this.context.beginPath(); this.context.moveTo(10, 1); this.context.lineTo(235, 1); this.context.lineTo(235, 141); this.context.lineTo(10, 1); this.context.fill(); this.context.stroke(); this.context.closePath();
this.context.fillStyle = (typeof this.colors[136] === ‘undefined’) ? ‘#FFF’ : this.colors[136];
this.context.beginPath(); this.context.moveTo(10, 1); this.context.lineTo(235, 141); this.context.lineTo(10, 141); this.context.lineTo(10, 1); this.context.fill(); this.context.stroke(); this.context.closePath();
// circle (arc) //context.strokeStyle=”#FFFF00″; this.context.fillStyle=”#000″; this.context.beginPath(); // centerX, centerY, radius, startingAngle, endingAngle, counterclockwise this.context.arc(5.5,10,2,0,Math.PI*2,true); this.context.closePath(); this.context.stroke(); this.context.fill();
// circle (arc) //context.strokeStyle=”#FFFF00″; this.context.fillStyle=”#000″; this.context.beginPath(); // centerX, centerY, radius, startingAngle, endingAngle, counterclockwise this.context.arc(5.5,132,2,0,Math.PI*2,true); this.context.closePath(); this.context.stroke(); this.context.fill();

if (typeof this.colors[135] === ‘undefined’) { this.x = 220; this.y = 20; this.context.font = “14pt Arial”; this.context.textAlign = “right”; this.context.fillStyle = “#000″; // text color this.context.fillText(“Customize”, this.x, this.y);
this.x = 220; this.y = 40; this.context.font = “14pt Arial”; this.context.textAlign = “right”; this.context.fillStyle = “#000″; // text color this.context.fillText(“Color”, this.x, this.y); }
if (typeof this.colors[136] === ‘undefined’) { this.x = 20; this.y = 115; this.context.font = “14pt Arial”; this.context.textAlign = “left”; this.context.fillStyle = “#000″; // text color this.context.fillText(“Customize”, this.x, this.y);
this.x = 20; this.y = 135; this.context.font = “14pt Arial”; this.context.textAlign = “left”; this.context.fillStyle = “#000″; // text color this.context.fillText(“Color”, this.x, this.y); } } }};osws.canvas.colors = [];osws.canvas.draw_shape(‘myCanvas’);</script>

Once your drawings are added, they will appear in the ‘HTML drawing’ dropdown list. This list is available for all products in your product catalog.

Next, go to the product that offers a choice of colors. Select the drawing from the list that matches the shape of the product to add the color selector to the product.

Example 2: If a polka-dot blouse comes in a choice of red, pink, lavender, purple and white, set up two feature groups to use: Color 1 for the background and Color 2 for the dots. You will add the actual colors to both the Color 1 and Color 2 feature groups for the the polka-dot blouse product using the same instructions above for adding color options to a product.

Feel free to contact us for support with this feature.

OrderStorm WordPress eCommerce Sponsors WordCamp St. Louis

OrderStorm will be sponsoring WordCamp St. Louis on August 6, 2011 to show support for the WordPress community and showcase our new WordPress e-commerce plugin.

Come talk to us and get some OrderStorm swag if you need a robust WordPress e-commerce solution that takes credit cards securely.  You will spot us easily in our dark purple OrderStorm t-shirts.  Check out our new logo.  We will have pens and pads available and maybe a few t-shirts to raffle off.

OrderStorm WordPress e-Commerce Sponsors WordCamp Chicago

OrderStorm will be sponsoring WordCamp Chicago on July 30-31, 2011 to show support for the WordPress community and showcase our new WordPress e-commerce plugin.

Come talk to us and get some OrderStorm swag if you need a robust WordPress e-commerce solution that takes credit cards securely.

Ed McCaffrey uses OrderStorm WordPress e-Commerce to Check in Campers

Football legend, Ed McCaffrey, used OrderStorm WordPress e-commerce to sell event registrations and check in campers for the Eddy Mac Football Camps this year.  Here is a photo Maria Sallis of OrderStorm at the registration desk on the opening day of football camp. (Notice her spiffy white OrderStorm t-shirt.)

Using OrderStorm WordPress e-commerce, the camp takes orders and processes credit cards.  Campers can also use the OrderStorm WordPress e-commerce software to pay by check.  In addition, each order gets a special registration form that must be filled out.  In the case of the Eddy Mac football camps, the registration form is for t-shirt size, position, school, age etc.

The OrderStorm WordPress e-commerce shopping cart sells products, services and event registrations.   In this case, each camp is just another product in the shopping cart.  OrderStorm software shows a list of all orders (campers) for each camp to generate a list of attendees.  Contact us if you want to use WordPress to do something similar.  We can customize the registration form to take whatever special data you need on your event-goers.

Inner workings of the OrderStorm WordPress e-Commerce Plugin

Excerpt from a conversation between Dan Sallis and Jase X, a WordPress developer.

“Ahh, the ever needed customization.  This is the part that is really huge.  Yes, the plugin uses an API with webservices to get data from our servers.  All that work is done at the PHP level on the WP site.  Our plugin code is GPL and comes with a basic template but we would expect developers to hack the code to do whatever they want and even resell really cool e-comm templates they create from our code base.  The basics: the PHP is making API requests to our webservices and returning JSON data and a developer can do whatever they like with the data.

What is really cool too, is that the actual checkout process (collecting name, address, cc data, etc.) opens in a modal window that is loading a page from our servers in an iframe using OrderStorm’s SSL. The WP site does not need a SSL cert to accept credit cards on their merchant account/gateway and the end user will not really know that they ever left the WP site!  We will support the use of SSLs on the WP site too.

The back-end application, system administration, and where the products are set up and orders are managed takes place on the OrderStorm site.”

Very cool, Dan. Bordering on genius!

Developers and interested customers can sign up for the next round of beta releases here http://www.orderstorm.com/wordpress-e-commerce-sign-up/.

OrderStorm WordPress e-Commerce Called ‘Missing Link’

I went traveling last week to promote the launch of the OrderStorm WordPress e-commerce plugin. The first place I went was to a conference in Silicon Valley to watch other tech companies pitch to investors and to meet the investors in the room. I pitched our plugin to Gavin X at the opening night cocktail party and very impressed by his knowledge of both our space and the folks at WordPress.com. He called our plugin ‘the missing link’. Very flattering!

Then I went to WordCamp Kansas City. OrderStorm was sponsoring the conference and we handed out lots of pens, pads, and flyers. Sitting next to me in one of the sessions was Jase X, a WordPress developer. So I pitched our WordPress shopping cart plugin to him and lo and behold, he called it ‘the missing link’!

Coincidence? I think not. OrderStorm WordPress e-commerce is the missing link for businesses that want to use WordPress but have held back because SaaS software has not previously been available. Go to our Features page to read all about it.

Installation and setup instructions for the OrderStorm WordPress e-commerce plugin are now available on the website in the User Manual

Installation and setup instructions for the OrderStorm WordPress e-commerce plugin are now available on the website in the User Manual.   The plugin is simple to install and set up.  It installs like any other plugin from the management dashboard.  It has several features that I should explain.

1. The Category page.  You must create a Category page to hold the category short code You can name the page anything you want ex. Training DVDs.  This page will display all of your root categories.  Since the categories are a widget that you can put in any sidebar on any page you like, you don’t necessarily have to display the Category page itself if you don’t want to.  If you are using menus, don’t add the page to the active menu.

2.  The Product page.  You must also create a Product page to hold the product page short code.  Unlike the Category page, this page will be blank.  You will definitely want to make sure this page does not display.  You can, however, set SEO page titles, description, tags etc.

3.  The .css files for the plugin allow you to set the appearance of your WordPress
shopping cart any way that best displays your product or service.  While it comes in a
standard product display configuration, you can change how many products display in each row, how large the box is for each product, the background color for the box (including white), text colors, category and subcategory colors and fonts fonts, bullets etc.

Keep your eye on our updates.  We have some GUIs planned to make it easier to set fonts, colors, and styles on the drawing board.

OrderStorm launches beta release of WordPress e-Commerce Plugin

At last! The OrderStorm WordPress e-commerce plugin has been released in beta. Anyone interested in the free beta release can sign up on the website at http://www.orderstorm.com/wordpress-e-commerce-sign-up/.

OrderStorm is committed to supporting the open source community and will always offer a free version of our WordPress shopping cart for smaller customers.  However, we do have to eat so we will be offering some paid subscriptions as well.  We will make sure you get lots of features and functionality for your money.

We are limiting the beta release to 30 sign-ups a day.  Once you sign up and we have space for you, you will get the download file and the key to start using our cloud services, SSL, and PCI compliance.

OrderStorm WordPress e-Commerce Offers Numerous Payment Options for End Users

The OrderStorm WordPress e-commerce shopping cart software can be configured to offer end users a variety of convenient ways to pay.  Many people don’t like to use credit cards and are very happy with a check/money order option.

These options are presented during the regular checkout procedure.  The customer selects the most convenient method for them to pay.  In the check and wire transfer instance, the customer receives a page of instructions on where to send the check or wire transfer plus a confirmation email with the same information.

payment options

active

default

sort

payment type

yes

no

payment

order

low limit

high limit

update

edit finish page

Credit Cards – manual processing

edit

Quotes

Wire Transfers

edit

Credit Cards configure

edit

Google Checkout configure

Checks/Money Orders

edit

Merchants also like the convenience of configuring a high and low limit on payment options.  If you are selling a high ticket item, the WordPress e-commerce payment options allow you to set an upper limit on credit cards so that orders above a certain size must be paid for by check or wire.  Alternately, due to the cost of wire transfer, many merchants don’t want a wire if the amount is too small.

To configure the WordPress Shopping cart, go to the Settings tab and then select Payment Options.

OrderStorm WordPress eCommerce adds Google Checkout

Now users of the OrderStorm WordPress e-commerce plugin can offer Google checkout to customers.  Setting up Google Checkout is easy.  The WordPress shopping cart settings allow users to set up multiple payment options including automated credit card processing, manual credit card processing, checks,  wire transfers and Google Checkout.  When a customer goes to the checkout page in the shopping cart, they can select the most convenient form of payment.

add Google Checkout account
All fields are required. Changing this information can cause your Google Checkout processing to fail.
name	*	(max 255 char)
The name is for your reference only.
Google merchant id	*
Google merchant key	*
sandbox	*	Yes No
Set this to YES if this is a Google sandbox or test account. If set to NO then this is a production account.

Using Google Checkout allows buyers to pay using their own account.  This keeps personal information safe and allows shoppers to see purchases from multiple online stores all together in their Google account.  Only one password is needed instead of having to sign up for a different password with every merchant.

OrderStorm WordPress e-commerce continues to add features to make our shopping cart plugin better.  Watch our blog for more updates.

OrderStorm WordPress eCommerce now offers 114 Payment Gateway Options

The robust OrderStorm WordPress e-commerce shopping cart has recently been expanded and now offers customers 114 different payment gateways to choose from.    Using the OrderStorm WordPress e-commerce plugin, customers can easily select the gateway they prefer from a dropdown menu in the settings.   Payment gateways  include authorize.net AIM, ACH Direct Credit Card Service, BlueFin, CollectPay Connect, Elavon Merchant Direct, Fast Transact, IntelliPay ExpertLink, Merchant E-Solutions, Paymentech, PayPal Pro, QuickBooks Merchant Services, Verisign PayFlow Pro ACH and many more.

Go to WordPress shopping cart payment gateways to see the complete list of available payment gateways.

Customers can refer to the OrderStorm WordPress e-Commerce User Manual, Initial Setup page for instructions on configuring credit card payments.

WordPress shopping cart payment gateways

The OrderStorm WordPress ecommerce plugin has been released in beta and is scheduled for release to the public on June 1^st, 2011.  OrderStorm will offer a free version for smaller shopping carts, a small business version and an enterprise version for customers that need the full functionality that OrderStorm can offer.

OrderStorm WordPress e-commerce plugin on track for June 1st release

The new OrderStorm e-commerce plugin for WordPress will be available for download from the http://www.orderstorm.com website starting June 1st.  Several versions of the WordPress shopping cart will be available including a free version.  Annual subscriptions to the shopping cart software will also be available for versions with extended functionality including automated drop shipping and CRM.

The plugin allows users to design their WordPress e-commerce theme any way they want.  Look and feel will be totally customizable.  Data management and credit card processing will be done on the OrderStorm cloud servers to maintain a PCI compliant shopping cart.

Mark your calendars for June 1st!

OrderStorm WordPress eCommerce Solutions presents to AMA Colorado

Dan Sallis, VP of Operations, will conduct the January Knowledge Series presentation on January 19.

January 9, 2011, Littleton, CO – Dan Sallis, VP of Operations for OrderStorm Inc., is the featured speaker for the Colorado chapter of the American Marketing Association (AMA) Knowledge Series in January.  The topic for the presentation is ‘Design your website to SELL!’  See Dan speak on January 19, 2011, 5:30 – 7:30pm at Regis University – DTC Campus (6380 South Fiddlers Green Circle, Suite 200, Greenwood Village, CO 80111), $15 students, $25 members, $40 non-member and walk-in registrants.

Websites, e-commerce strategy, search engine optimization and social media are all rapidly changing and confusing topics for many businesses to deal with.  Dan Sallis is one of today’s thought leaders on how to make all aspects of the Internet work for you and your budget.  He is adept in discerning which Internet strategy is the right one and which ones are not so useful given that every business is unique.

Dan Sallis is currently the entrepreneur behind the success of OrderStorm Inc., a Denver based content marketing, SEO and WordPress e-commerce company.  As VP of Operations, Dan leads the architecture & software development effort for OrderStorm’s e-commerce SaaS software platform.  He is also the mastermind behind OrderStorm’s highly effective Rank & Traffic SEO service.

Here are some highlights from the presentation.

• The most important thing to consider in the design of a website

• Dan will look at one of the most successful ecommerce sites on the web and show how their design relates to your design

• What is ‘lookers vs readers’

• SEO “experts” say not to use Flash – wrong

• Deciding on a platform

• Designing around SEO – Do your keyword research first

• Dan will select a few sites from audience members to analyze live

About OrderStorm

OrderStorm, a Denver WordPress eCommerce and WordPress website design company, builds websites with a fully integrated WordPress e-commerce shopping cart plug-in.  OrderStorm is also a WordPress hosting company in Denver, Colorado.  The OrderStorm WordPress eCommerce platform excels in functionality for drop shipping, order management and dealer programs.  Unlike other SaaS platforms that have limited options for customization, the OrderStorm platform can be completely customized for each website and shopping cart.  The ability to customize helps retailers create the unique shopping experience they want for their customers and gain competitive advantage over their cookie cutter competitors. OrderStorm also offers groundbreaking Denver SEO services not offered by any other firm. Visit http://www.OrderStorm.com.

Contact Information

Jodie Barr

OrderStorm Inc.

(720) 280-3149

(720) 596-5143 Fax

Email: info6@orderstorm.com

###

OrderStorm launches Farm and Ranch Depot – a fully integrated WordPress eCommerce website

OrderStorm Inc., Denver WordPress hosting company has launched a fully integrated WordPress ecommerce website for Farm and Ranch Depot. OrderStorm’s renowned Denver shopping cart is now a WordPress shopping cart plug-in. See the new website at http://www.farmandranchdepot.com.

The site offers a fully integrated WordPress shopping cart with all the great WordPress features like easy access, easy updating, easy SEO, automatic sitemap updates and a blog. It also offers all the advantages of OrderStorm’s full featured shopping cart including order management, customer management, vendor management, drop shipping automation. Additional features of the combined product include automated SEO friendly page titles for every categories and product, easy picture upload, unlimited pictures per item, easy links to .pdf downloads and video.

The OrderStorm denver shopping cart is now a WordPress eCommerce plugin. Call OrderStorm at 303-939-8467 for more information on turning your website into an integrated WordPress shopping cart powerhouse. Visit OrderStorm at http://www.orderstorm.com.

Advantages of a Hosted and Managed WordPress E-commerce Shopping Cart

Sure, it costs a little more to have your Denver WordPress shopping cart hosted and managed over just hosting on GoDaddy or Yahoo, but the advantages are well worth it. When you use a low cost host, you are on the spot for everything. After you download a plugin, you must make it work – not always as easy as you would like. You also must make sure that all your versions are compatible and that upgrades don’t blow away all of your WordPress shopping cart integration and graphics.

With low end hosts you are pretty much hanging out there on your own. If you have an issue or a question after you download a plugin, you end up searching forums, chat boards and faq lists to see if anyone else has reported your issue and has a solution. This is very time consuming and doesn’t always get you the answers you need.

You can’t afford to have this happen with a WordPress ecommerce shopping cart site. Your shopping cart needs 99% uptime – the success of your business and the consistency of your income depend on it. WordPress e-commerce is great for SEO and easy to update once it is set up. Use your time for marketing and managing your business. Let OrderStorm Denver WordPress design   experts host and manage your WordPress e-commerce shopping cart.

Integrate your shopping cart with WordPress for SEO power

Integrating your shopping cart with WordPress has many advantages. You gain all of the advantages of using content management software plus the great SEO power of WordPress will make your products more visible by making your site show up better in the natural search. OrderStorm, a Denver WordPress company can provide you with a website in WordPress with a fully integrated Denver shopping cart. With a WordPress front end to your shopping cart, you can easily make changes yourself. You can change out your home page with sales and specials and new products as often as you like.

If we set up your Denver WordPress integrated shopping cart, you will also get the power of the WordPress site map for your shopping cart. All of your shopping cart categories will be indexed in the site map so the search engines will easily find all of your categories. Every time you make a change, the WordPress site map plug-in will send your changes to the search engines so they are picked up immediately.

If you would like us to quote a price for an integrated Denver WordPress with shopping cart, please visit our website at www.orderstorm.com or call us at 720-280-3149.

Denver shopping cart now integrates with WordPress

OrderStorm Denver e-commerce now offers WordPress integration for its Denver shopping cart customers making it easier for customers to increase their rankings themselves and update their own websites.  This new Denver shopping cart update gets high Denver SEO rankings by integrating the WordPress blogging software into the back end of the cart. Adding all of your press releases, product reviews, case studies, job samples, etc. to a blog boots search engine rankings dramatically.  WordPress also integrates the Google sitemap via a plugin that makes upgrades to your sitemap automatically as you add content.

Our Denver shopping cart also integrates with WordPress as the front end of your website.  By building the website in WordPress, customers can easily add content and change the content to their websites while maintaining the functionality of the OrderStorm Denver e-commerce software on the back end.  This is a major advantage for companies that change and update their websites frequently – particularly content where fresh graphic design is not needed.   Call OrderStorm at 720-939-8467 to find out how to integrate your website with WordPress.

Use WordPress e-commerce software to set up a drop shipping business

Drop shipping software will help automate all the little things that must go on to sell products you don’t stock yourself through your website. One of the main tasks in setting up a drop shipping business is setting up suppliers and managing the supplier interaction so orders are received smoothly and shipped smoothly. The OrderStorm WordPress e-commerce software package has built in features to help you set up a drop shipping business. With this drop shipping software, you can easily add new suppliers and manage those suppliers.

This Denver e-commerce software has drop shipping specific features that include:

• Easily add new suppliers to the system
• Easy update to keep addresses, phone numbers and contacts current
• Each product in the shopping cart is assigned to the correct vendor
• Attach price lists and other documents to the main record vendor to keep track of the latest information
• View a Vendor List to quickly find supplier information
• Set different email addresses for automatic email – who gets the PO? Who gets the return requests? Who gets the technical questions submitted through the shopping cart?
• Easy deactivation of all of a supplier’s products should they go out of business or you discontinue working with them.
• See stock reports – which of a suppliers’ products are selling the best
• List of open POs per supplier – don’t let them fall behind on shipping your orders
• Account information – a running balance of purchases and payments per vendor
• Auto-payments – pay suppliers twice per month by check
• Batch edit prices by supplier – easily update prices when a supplier sends out a new prices sheet

The OrderStorm WordPress shopping cart software has the features you need to manage an unlimited number of vendors that drop ship orders for you. Using a specific drop shipping software solution will make it easy to find supplier information and keep it up to date. Call OrderStorm at 720-939-8467 to get set up today with drop shipping automation software.

Denver WordPress e-commerce software has drop shipping automation

OrderStorm is the Denver WordPress e-commmerce leader in drop shipping software automation.  This WordPress e-commerce software developer has created a fully automated drop shipping shopping cart solution for Internet retailers of all sizes.  Drop shipping software automation can help save time and money for retailers that use the drop ship model.

Automating your drop ship program using this Denver e-commerce software will increase your profit margins substantially. Drop shipping automation software includes:

• Legal purchase orders (POs) emailed to suppliers in real time as orders come in.
• Software interface for vendors to provide shipping details and tracking numbers back.
• Automated shipping notices generated and emailed to customers.
• Vendors are prompted for status on aging orders.
• The amount owed to each vendor is automatically calculated so you can pay by check.

Using Denver e-commerce software to automate a drop shipping program makes it easy for the retailer to manage large numbers of orders with very few staff to maximize profits.  OrderStorm’s WordPress shopping cart software with drop ship automation is also easy for suppliers.  Suppliers can log in to view an administration area with a list of open orders, a running account balance and reports on how much of which items the retailer is selling.  Call OrderStorm Denver e-commerce to find out more at 720-939-8467.

Denver WordPress e-commerce company offers integrated software

Our Denver WordPress e-commerce software is the perfect platform for small and medium sized businesses to grow into larger, profitable organizations on the web.  As one of the leading Denver e-commerce companies, OrderStorm offers an integrated suite including storefront shopping cart and backend order management including CRM. OrderStorm is the Denver e-commerce expert in integrating with legacy systems and other third party software.  Our WordPress shopping cart experts can translate your individual business into unique, functional solutions to give your business a competitive edge.

The OrderStorm Denver e-commerce software package includes:

• Storefront
• Shopping cart functions
• Order Management
• Domain Management
• Drop Shipping
• Dealer Program
• Affiliate Program
• CRM

Denver WordPress E-commerce Shopping Cart Software has Built-In Dealer Program

OrderStorm, the leading Denver WordPress e-commerce company, provides shopping cart software that allows you to use a single website to sell to retail customers, distributors, dealers and other re-sellers.  This basic functionality comes with all OrderStorm Denver WordPress shopping cart store fronts.  Every product has fields available for MSRP, retail price, distributor price, dealer price and special pricing for groups or teams.  When you enter a product into the shopping cart, you will fill in these fields with the correct pricing.

WordPress shopping cart software from OrderStorm allows retail customers will buy from the website without logging in.  Dealers and distributors must log in to the secure site to see their discounted pricing.  This keeps dealer pricing confidential. The WordPress shopping cart will display both the retail price and the dealer price so dealers can easily calculate their margins and set their own re-sale prices.  The Denver shopping cart back end also keeps track of orders and accounts per dealer.

Dealer sign-up is automated using a dealer sign-up form.  The form collects name, address, website, email and tax ID.  Of course, when dealer applications come in, you will still be responsible for due diligence to qualify them as a legitimate dealer for your business and decide whether to extend credit.  But if you advertise that you are looking for dealers, you should get a steady stream of applicants.

Adding WordPress Data Collection Forms to your Website

Adding Data Collection Forms to your Website

Ask your Denver WordPress e-commerce provider about adding data collection forms to your website.  You can add e-commerce forms to collect sales leads, collect measurements for custom clothes, collect registration information, send out free copies of catalogs, request a quote and more.

Your Denver e-commerce software company can assist you in adding data collection forms to your website. Adding forms to your e-commerce website will boost your business.  You can add many types of forms that do many things for you.  The most basic type of form is a sales lead – fill out our form and someone will call you, fill out our form and we will send you a brochure, fill out the form and we will send you a monthly newsletter.  These types of forms give you names and contact information for people who are interested in your products and services.  Have your WordPress e-commerce provider store this information in a database so you can easily send out email marketing messages or have your inside sales team call to follow up.

These data collection forms can be customized by your WordPress website design provider to suit your business.  If you sell an item that must be configured, like a steel building, you can add a form to Request-a-Quote.  Request-a-Quote forms gather the customer’s requirements so you can call them back with a price.  Typical fields would include building size, how many windows and what type of roof.  Request-a-Quote forms are useful in insurance, real estate, construction, and anything else that is made to order.  These forms are much better than the basic sales lead collection form.  Customers that take the time to request a quote from you are farther along in the buying cycle.  Your Denver e-commerce company can set a prompt for your sales force as requests for quotes come in to respond as fast as possible and close the sale.

Other types of forms that your Denver e-commerce company can add to your website include registration forms for events, technical specification to go with an order for products like racing pants or riding chaps where the prices are all the same and you only need the customer’s specific measurements.  Call OrderStorm at 720-280-3149 to add a form to your website.

Denver WordPress Shopping Cart Provider

OrderStorm provides WordPress e-commerce shopping cart software that can help your business grow.  When you evaluate Denver shopping cart software, you should look beyond how easy the interface is to use .  Your shopping cart must be able to help you grow.  Your WordPress shopping cart needs decent order management functionality behind it or you will create more work for yourself than is manageable.  The shopping cart must have all the detail on your orders.  You need to be able to refund orders easily, charge additional amounts as necessary, and keep track of order processing items that need to be done.  If you need to contact the manufacturer to find out exactly how many washers were supposed to be in the hardware kit, you need a place to enter this as an action so you don’t forget to do it and end up with an unhappy customer.

There are many WordPress e-commerce shopping cart platforms to choose from and they all have their good points and their limitations.  Choose the shopping cart that will allow you to grow your business.   Good software will allow you to integrate your sales leads along with your orders for email marketing so you don’t have to use a separate program and mess with moving data back and forth.  Good Denver shopping carts allow you to add as many photos as you like as well as user manuals, assembly instructions, videos etc.

Contact OrderStorm for a demonstration of  WordPress e-commerce software that will grow as you grow into a world class enterprise. 720-280-3149

Denver WordPress Shopping Cart, Sales Force Automation and CRM in One Package

Small and medium sized businesses (SMB) need to manage all facets of their businesses online. An integrated system that can take a sales lead or an actual sale and manage them both to the end of the business cycle is a huge time saver for the SMB. Transferring leads from a website to a sales force automation package like ACT and then back to the shopping cart to get the customer information in after their first order is a terrible waste of valuable time and can be an endless headache.

Select a Denver WordPress e-commerce platform or WordPress shopping cart software to automate these processes with an off the shelf, hosted solution. Denver e-commerce software can take leads that come in from your website and load them directly into your database.  Leads that come in by phone or email can also be entered directly into the database. This is the same customer database that houses your customer information so you can email both prospects and current customers using the same system.

Use the best Denver WordPress shopping cart to ensure endlessly customizable displays and CRM so your order management and order processing can be outstanding. With the best WordPress shopping cart, you will never lose track of actions that must be done to complete a sale of provide top notch customer service. Your customer service reps and sales reps can set tasks or action items on every order, product, service, supplier, or dealer to make sure nothing ever slips through the cracks.

Call OrderStorm, the best WordPress e-commerce and the best WordPress shopping cart provider around to learn how to automate your small or medium size business at 720-280-3149

Denver WordPress E-Commerce Supplier offers Multiple Storefront Solution

Many companies today want to maximize the reach of their products by operating several online stores. Often, these stores are set up to market to a specific segment of their target market or will highlight a single product line. When operating several stores, the importance and savings in time and money of only entering and updating product and supplier data in one place only is underscored.

Example:
Suppose you run an online furniture store. You sell dining room sets, bedroom furniture for adults and children, living room furniture, and patio furniture. Your main website is a superstore – all your furniture is displayed for sale. In addition, you want to set up separate stores that focus specifically on children’s furniture, dining room furniture, and patio furniture so you can target your marketing differently.

OrderStorm is a Denver WordPress e-commerce software supplier of shopping cart software, order management software and lead management software. The OrderStorm WordPress e-commerce platform allows a company to manage an unlimited number of e-commerce storefronts using shared data. This allows companies to test different storefronts with the same products and to have different sites for dealer and retail sales with the same products that are managed in a central back-end database. With multiple storefronts you can operate several unique, highly targeted web sites with a single login and product catalog.

Features of Multiple Storefront E-commerce Software include:

• Different merchant accounts – each storefront can have funds cleared through a separate merchant account
• Different navigation and graphics – each storefront will have a unique look and feel
• Shopping cart back end functions are all the same – making it easy for the same customer service reps to do order management for all the stores at once
• Individual financials – each webstore will have separate sales reports

For WordPress shopping cart software, WordPRess e-commerce software, and Denver web application development, contact OrderStorm at 720-280-3149.

WordPress eCommerce and SEO – Dominate your industry on the web!

OrderStorm combines

• Content Marketing
• SEO – Search Engine Optimization
• WordPress Website Development and Blogs
• The OrderStorm WordPress eCommerce Shopping Cart Plug-in

to help you dominate your industry on the web.