The Definition of Onpage SEO and Offpage SEO

Because we have been unable find any decent definitions of on-page and off-page SEO, we have written our own.

On-page SEO encompasses all the techniques used in the overall design and development of a website to make the website transparent and easily indexed by Internet search engines, and is almost always focused on increasing a website’s rank in the natural search results for a specific set of search terms.

Off-page SEO encompasses the many techniques used for creating inbound links to a website page to increase the perceived popularity of the page with regard to search engine algorithms, with the goal of moving the search result position for the page up in the natural search results for a specific set of search terms.

If you reference these definitions, please reference OrderStorm Inc. as the source.

OrderStorm WordPress eCommerce Solutions presents to AMA Colorado

Dan Sallis, VP of Operations, will conduct the January Knowledge Series presentation on January 19.

January 9, 2011, Littleton, CO – Dan Sallis, VP of Operations for OrderStorm Inc., is the featured speaker for the Colorado chapter of the American Marketing Association (AMA) Knowledge Series in January.  The topic for the presentation is ‘Design your website to SELL!’  See Dan speak on January 19, 2011, 5:30 – 7:30pm at Regis University – DTC Campus (6380 South Fiddlers Green Circle, Suite 200, Greenwood Village, CO 80111), $15 students, $25 members, $40 non-member and walk-in registrants.

Websites, e-commerce strategy, search engine optimization and social media are all rapidly changing and confusing topics for many businesses to deal with.  Dan Sallis is one of today’s thought leaders on how to make all aspects of the Internet work for you and your budget.  He is adept in discerning which Internet strategy is the right one and which ones are not so useful given that every business is unique.

Dan Sallis is currently the entrepreneur behind the success of OrderStorm Inc., a Denver based content marketing, SEO and WordPress e-commerce company.  As VP of Operations, Dan leads the architecture & software development effort for OrderStorm’s e-commerce SaaS software platform.  He is also the mastermind behind OrderStorm’s highly effective Rank & Traffic SEO service.

Here are some highlights from the presentation.

• The most important thing to consider in the design of a website

• Dan will look at one of the most successful ecommerce sites on the web and show how their design relates to your design

• What is ‘lookers vs readers’

• SEO “experts” say not to use Flash – wrong

• Deciding on a platform

• Designing around SEO – Do your keyword research first

• Dan will select a few sites from audience members to analyze live

About OrderStorm

OrderStorm, a Denver WordPress eCommerce and WordPress website design company, builds websites with a fully integrated WordPress e-commerce shopping cart plug-in.  OrderStorm is also a WordPress hosting company in Denver, Colorado.  The OrderStorm WordPress eCommerce platform excels in functionality for drop shipping, order management and dealer programs.  Unlike other SaaS platforms that have limited options for customization, the OrderStorm platform can be completely customized for each website and shopping cart.  The ability to customize helps retailers create the unique shopping experience they want for their customers and gain competitive advantage over their cookie cutter competitors. OrderStorm also offers groundbreaking Denver SEO services not offered by any other firm. Visit http://www.OrderStorm.com.

Contact Information

Jodie Barr

OrderStorm Inc.

(720) 280-3149

(720) 596-5143 Fax

Email: info6@orderstorm.com

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